Case Study: One Voice NOLA – Media Placement During Hurricane Season

Client

One Voice NOLA
A New Orleans nonprofit committed to responding to disasters and feeding first responders and families in times of crisis.

Background & Challenge

In September 2024, as Hurricanes Helene and Milton threatened Louisiana, One Voice NOLA, a relatively young nonprofit, needed to quickly raise awareness of its mission and services. The organization’s goals were threefold:

  • Increase awareness of the nonprofit and its community work.

  • Encourage donations to sustain operations during storm recovery.

  • Attract volunteers willing to help distribute meals and provide relief after the hurricanes.

For a new and emerging nonprofit, the challenge was breaking through the crowded media landscape during hurricane season, when countless organizations are competing for attention and coverage.

Our Role & Strategy

EIMMIJ Creative Agency partnered with One Voice NOLA to strategically secure local media coverage ahead of their disaster response. Our role included:

  • Press & Media Outreach: Drafting and distributing media information to assignment desks and journalists, painting a clear picture of what the story could be and why it mattered.

  • Facilitating Coverage: Coordinating with reporters and photographers so that interviews, visuals, and background footage (B-roll) could be easily captured.

  • Targeted Pitching: Securing coverage with three out of four of New Orleans’ top local television stations.

  • Amplifying Reach: Uploading broadcast segments to the nonprofit’s digital channels for ongoing visibility and donor engagement.

  • Hands-On Support: When needed, our team stepped in to provide direct support to One Voice NOLA’s leadership and volunteers during interviews—leveraging our media background to guide messaging and ensure smooth execution.

Media Placements

  • TV News Packages: Featured interviews with founder Jamey Lutz, his wife, and volunteers, highlighting the organization’s preparedness and commitment to serving the community.

  • Web Articles & Features: Station websites extended coverage beyond the broadcast.

  • Video Hosting: All coverage uploaded to One Voice NOLA’s social channels for long-term visibility.

Results & Impact

The coordinated media effort produced measurable results:

  • Awareness – Secured coverage from three of the city’s top news outlets, positioning One Voice NOLA as a credible and trusted resource during a critical moment.

  • Donations – Coverage led directly to an increase in community giving to support hurricane relief.

  • Volunteer Interest – Media exposure drove inquiries from individuals wanting to join relief efforts.

  • Credibility – Established One Voice NOLA as a go-to nonprofit for storm response, despite being a young organization.

Key Takeaways

  1. Strategic Storytelling Works – Outlets are more likely to cover organizations when provided with compelling narratives, strong visuals, and accessible spokespeople.

  2. Team Support Adds Value – Because of our background in media and journalism, we were able to step in as an extension of One Voice NOLA’s team, ensuring every opportunity was maximized.

  3. Media Drives Action – Exposure not only raised visibility but also led to tangible community support in the form of donations and volunteer sign-ups.

Conclusion

By securing prime media placements and providing hands-on media support, EIMMIJ Creative Agency helped One Voice NOLA break through during hurricane season. What began as a push for visibility translated into increased donations, volunteer interest, and lasting community awareness of a nonprofit dedicated to helping families in crisis.

This case study shows how the right mix of strategy, storytelling, and on-the-ground support can turn media attention into measurable community impact.

Making Headlines: One Voice NOLA Featured on New Orleans’ Leading News Outlets:

Case Study: Uncommon Daughters – Launching a Nonprofit & Inaugural Conference in Less Than 60 Days

Client

Uncommon Daughters
Mission: Empowering Women to Grow in Intimacy with God, Embrace Identity, and Walk in Kingdom Inheritance.

Background & Challenge

In July 2024, Uncommon Daughters was incorporated as a brand-new nonprofit. With no established brand awareness, no volunteer base, and no prior connection to New Orleans aside from the founder’s family ties, they faced a unique challenge:

  • Host their inaugural women’s conference in less than two months.

  • Build trust and drive ticket sales with no paid advertising budget.

  • Secure volunteers and sponsorships to deliver a high-quality experience.

  • Establish credibility as a serious, mission-driven organization from day one.

Our Role & Strategy

EIMMIJ Creative Agency was tasked with bringing this bold vision to life, leading efforts from concept through execution.

Key Actions:

Marketing & Promotion

  • Created a promotional campaign and social media strategy designed to maximize organic, non-paid reach.

  • Developed digital storytelling content that showcased the mission and inspired women to attend.

    Event Development & Logistics

  • Recruited and managed a volunteer team of 25.

  • Secured the venue, catering, and live musicians.

  • Produced event materials including merchandise, signage, name badges, and lanyards.

  • Supported the nonprofit in identifying and securing corporate sponsors and partners.

    Community Engagement

  • Leveraged faith-driven messaging to connect authentically with women in New Orleans.

  • Built a local volunteer base that would sustain the nonprofit beyond its first event.

Results & Impact

Event Outcomes (September 21, 2024)

  • 54 Attendees – Nearly sold-out for a first-year conference with only weeks of promotion.

  • 25 Volunteers – A dedicated team established to support current and future initiatives.

  • 2 Salvations – Women gave their lives to Christ as a direct impact of the ministry.

  • 7 Corporate Sponsors + 9 Partners – Demonstrated trust and buy-in from businesses and organizations.

  • 9 Women Sponsored – Community support allowed additional attendees to participate.

Broader Impact

  • Brand Awareness – Social media storytelling, testimonials, and event amplification reached hundreds organically, positioning the nonprofit as credible despite being less than two months old.

  • Trust & Credibility – Attendees and sponsors left with positive impressions, paving the way for long-term partnerships.

  • Community Foundation – Established local relationships that will serve as the foundation for future growth.

Testimonials

  • “I will forever remember this conference because it’s where I found the Holy Spirit. All Glory to God!” – Kaila Woods

  • “I walked away with a renewed sense of purpose, understanding how God’s design for marriage calls for obedience, humility, and love.” – Barbara Garcia

  • “I left inspired to give God my whole yes and lay down the things that were stopping me from connecting with Him.” – Brittany Cheramie

  • “Every word spoken was confirmation for me! I have left with a greater sensitivity to God’s presence. I have been renewed.” – Sarah Self

Key Takeaways

  1. Mission-Led Messaging Resonates – Grounding the campaign in the nonprofit’s faith-driven mission attracted women seeking both empowerment and spiritual growth.

  2. Resourcefulness Overcomes Limitations – Without a paid ad budget, organic marketing and authentic storytelling built strong awareness and credibility.

  3. Momentum from Day One – In just 60 days, Uncommon Daughters successfully hosted a conference that generated attendance, volunteers, sponsorships, and life-changing impact.

Conclusion

By partnering with EIMMIJ Creative Agency, Uncommon Daughters transformed from a brand-new nonprofit with no local presence into a recognized and trusted community voice. Their inaugural women’s conference not only drew 54 attendees and 25 volunteers but also created spiritual impact, attracted corporate sponsors, and built a foundation for sustainable growth.

This case study demonstrates how strategic storytelling, creative execution, and mission-centered planning can turn a bold vision into measurable success, even on the tightest timeline.

Event poster for Uncommon Daughters Conference on September 21, 2024, featuring icons and photos of women, including a handshake, high five, and applause, with details of attendees, volunteers, sponsors, and speakers.
Testimonial quotes from four women about their experiences at the Uncommon Daughters Conference, with photos of each woman and the conference logo.
Display of gold necklaces with various charms on a white jewelry stand, surrounded by small flower arrangements in gift boxes with purple ribbons.
Two green T-shirts, front and back view, with beige text. The front reads 'UNCOMMON DAUGHTERS' with 'CHOSEN TO STAND OUT' underneath. The back reads 'rare, peculiar, uncommon' with a Bible reference '-1 PETER 2:9'.
Event poster for 'Uncommon Daughters x Back to the Garden', featuring five women with various skin tones and hairstyles, promoting a prophetic women's conference on September 21st, 2024, with speakers and worship by the Living Room Music. The poster includes event details, speaker names, and a website for tickets.
Three T-shirts laid out outdoors on green plants. The cream-colored shirt features floral artwork and a biblical quote. The purple shirt has white text that says 'Uncommon for such a time as this.' The dark green shirt has larger yellow text that reads 'Uncommon Daughters' and smaller text 'Chosen to stand out.'
Event invitation and registration cards with floral design, one card inviting to 'Back to the Underground Prophetic Conference' and the other with a QR code for registration.
Light purple T-shirt hanging on a wooden hanger against a white wall with text on the front.
A label for dye sublimated lanyards with 125 pieces, showing details such as size, printing colors, and attachment type. The image includes samples of different lanyard designs for a conference, with branding and text for different ticket categories, along with a warning notice about artwork